UFORIA - Brand Identity and Packaging
UFORIA, a U.S. supplement brand, marked Up Industries’ first project with the studio: logo, brand identity, and packaging across every format- including bottles, blister packs, display boxes, Mylar bags, and trade show booths. Its visual language pairs white with gold foil, designed to feel premium in a retail category often dominated by visual noise. When the group decided to launch a second brand for the same category, it returned to the studio—and the result was its visual opposite: NOPE.
The labels are printed on metallized stock, with the logo embossed. The premium line features holographic foil and a neck band with NANO 7 repeated in microtype—a detail that only becomes visible when the bottle is held in hand. The system is designed so that the finish itself becomes the barrier to entry.
