First I ask a lot: what the product costs, who sits next to it on the shelf, what happens if the order runs late. Then I propose little — one direction, argued, not three options for you to pick from; that isn't judgement, it's handing you the work. And then I execute without drama: surprises in production are expensive and never good.
There are two of us - and more when the job calls for it.
Carlos, my brother, runs web development. We argue exactly as much as we need to — we've had a lifetime of practice. And depending on what each project asks for, we bring in whoever's needed: photographers, illustrators, printers we trust. We don't keep overhead sitting around waiting for work; we build the team each job deserves.
