NOPE - Brand Identity and Packaging System

NOPE is a U.S. supplement brand focused on retail, with nationwide distribution through both brick-and-mortar and online channels. The project involved building the brand from the ground up—logo, identity, and packaging system—to compete as a premium product in one of the most saturated retail categories in the United States. Matte black, chrome accents, and a flavor-based color-coding system were brought to life through foil finishes and varnishes. Three years later, the system remains intact.

CLIENT

NOPE / Up Industries

SECTOR

Consumer wellness

MARKET

EEUU

SCOPE

BRAND IDENTITY, PACKAGING SYSTEM & RETAIL

YEAR

2023–PRESENT
Expositor de mostrador de NOPE Mit+130H para seis unidades, con copete y bote individual
Expositor de mostrador de NOPE Mit+130H para seis unidades, con copete y bote individual
Before After

Backlit counters, LED screens, freestanding vertical displays, and large-format graphics—all designed using the same visual elements found on a 2 fl oz (60 mL) shot label, without adding anything new to the brand language.

Shot de NOPE Euphoric Happy Blend sabor café, botella en crema y marrón con granos y hielo suspendidos
Blíster de NOPE Mit+130H con tres cápsulas marcadas con el isotipo
Expositor de mostrador de NOPE Mit+130H con diez blísteres colgables y logotipo en foil plata
Imagen de campaña de NOPE, modelo sosteniendo el producto sobre fondo negro con la marca repetida en gran formato
Detalle del shot de NOPE de 60 ml, etiqueta en negro mate con logotipo en blanco
Gama de NOPE en negro mate, seis referencias con código de color por sabor
Bote de NOPE Unicorn Poop, etiqueta negra con logotipo en holográfico e ilustración del sabor
Gorras de merchandising de NOPE con el logotipo bordado, en negro, camel y crudo
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