Torrens Economistes - Brand Identity and Editorial System

Torrens Economistes asked for a logo. But a tax advisory firm doesn’t sell a symbol—it sells rigor, and rigor becomes visible when everything works together. A report, a business card, and an email signature that don’t speak the same language contradict the very promise the client is paying for. So instead of delivering a single asset, I created a system: an icon, a wordmark, four versions for each format, a hierarchical color palette—blue conveying authority and warmer tones used sparingly to retain credibility—two type families, and a brand manual defining how the identity behaves across every touchpoint. The brief was a logo.